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Key Skills and Expertise
Graphic Design and
Social Media
Specialized in developing strategies that boost engagement and grow audiences.
Marketing
Experienced in creating targeted campaigns that increase brand visibility and results.
Web Content
Management
Skilled in managing and optimizing web content to ensure brand consistency, user engagement, and a seamless digital experience.
SEO and
Copywriting
Passionate about crafting compelling social media captions and engaging blog content that captures attention, drives engagement, and reflects the brand's voice.
Graphic Design
WEDDINGDATES
OBJECTIVE
Develop a cohesive visual identity across multiple touchpoints for both WeddingDates, the B2C wedding planning platform, and WedPro, the B2B platform for wedding venues and suppliers.
PROCESS
Designed a wide range of marketing assets including social graphics, brochures, presentations, event materials, promotional campaigns, and print collateral. Maintained consistent typography, colours, and layouts across all platforms while adapting the visual style to clearly differentiate the consumer facing WeddingDates brand from the B2B WedPro brand.
RESULTS
Delivered cohesive visual assets that strengthened both brand identities across social media, websites, PR events, exhibitions, and printed materials. The consistent design approach improved brand recognition and created a unified experience across every customer touchpoint.
Social Media
WEDDINGDATES
OBJECTIVE
Managed all social media channels for WeddingDates, overseeing content creation, scheduling, and engagement.
Captured and edited original photo and video content to highlight wedding venues, promote events, and strengthen the
brand’s online presence.
PROCESS
Using Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Figma and Canva to design cohesive Instagram and TikTok content with a unified color scheme and typography, highlighting the brand identity.
RESULTS
Generated 10,000+ organic video views and 80+ engagements across social media, increasing brand visibility, strengthening audience engagement, and encouraging users to explore featured wedding venues.
Video Editing and Animation
Interreg North WeST Europe ECCO
OBJECTIVE
Transform ECCO Northwest Europe's roadmap into engaging animated videos that clearly explained each stage of the framework and create an instructional video to guide users through the One Stop Shop platform, making complex information more accessible.
PROCESS
Designed visual assets in Adobe Illustrator and Photoshop, then animated them in Adobe After Effects. Worked closely with project stakeholders throughout the process to gather feedback, refine the content, and ensure the final videos aligned with project goals.
RESULTS
Produced clear, engaging animations that helped communicate the ECCO roadmap and One Stop Shop resources, making them easier to understand for local communities and farmers. The videos supported the project's mission of inspiring, educating, and encouraging the development of new Energy Community Cooperatives (ECCOs).
SEO and Copywriting
WEDDINGDATES
OBJECTIVE
Enhance engagement and elevate brand awareness by improving WeddingDates' visibility on Google through SEO driven content.
PROCESS
Researched high impact long tail keywords using SEMrush, wrote an SEO-optimized blog post, and implemented strategic backlinks to improve search performance and content discoverability.
RESULTS
Delivered keyword-optimized content that strengthened WeddingDates' organic search presence, improved content discoverability, and supported long-term SEO growth.
Email Marketing
WEDDINGDATES
OBJECTIVE
Create engaging email campaigns that kept WeddingDates' audience informed, strengthened brand awareness, and encouraged users to discover new venues, wedding inspiration, and upcoming events.
PROCESS
Designed and curated weekly email newsletters for 17,000+ subscribers, collaborating with the marketing team to showcase featured venues, open days, wedding trends, and seasonal content while maintaining a consistent brand voice.
RESULTS
Delivered engaging email campaigns to 17,000+ subscribers, strengthening customer engagement, promoting featured venues, and supporting ongoing brand awareness.
Paid Media Ads
WEDDINGDATES
OBJECTIVE
Increase survey participation and promote the annual Wedding Industry Report through targeted paid campaigns across Facebook and Instagram.
PROCESS
Designed survey graphics in Canva, wrote campaign copy, and created paid advertisements for Facebook and Instagram. Managed and scheduled a 3-week campaign using Meta Business Suite, collaborating with the marketing team to optimise content, audience targeting, and campaign performance.
RESULTS
Successfully delivered a 3-week paid social media campaign that expanded audience reach, increased survey engagement, and supported the creation of the annual Wedding Industry Report, providing valuable insights for wedding venues and industry professionals.
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