CareLink
Role
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UX Research
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UX Design
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UI/ Visual Design
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Branding
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Information Architecture
Tools
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Figma
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Miro
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Adobe AfterEffects
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Adobe Illustrate
Duration
1-2 weeks
Client
Context
The project aims to redesign the Swedish tourism website to create a visually appealing and intuitive platform that supports visitors in planning their trips. The redesign seeks to reflect Swedish culture throughout the site, highlighting iconic landmarks and integrating common native expressions. This initiative is informed by the World Tourism Organization’s finding that in 2020, domestic tourism accounted for approximately 85% of global tourism spending.
Success Metrics to Consider:
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Number of website visitors
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Engagement rate (time spent on site, pages viewed per session)
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Conversion rate (number of bookings or inquiries)
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Customer satisfaction (rating and feedback)
Visit Sweden
The Problem
Despite the essential role that home health care workers play in supporting vulnerable individuals, particularly the elderly and chronically ill making collaboration among formal caregivers is often hindered by fragmented communication and inefficient coordination. While digital tools exist, many fail to meet the specific needs of home health care teams, especially when it comes to organizing information and fostering seamless, real-time interaction.
The Solution
CareLink can offer improved coordination, communication, and task management among formal caregivers. Using a user-centered and participatory design methodology, I engaged with stakeholders to understand their daily pain points and workflow needs. Through iterative prototyping and thematic analysis of user feedback, several core features emerged as essential: digital log entries, real-time task tracking, and built-in communication tools for timely and transparent collaboration.
Affinity Map + Value Proposition
DELIVERABLES
• Sketch of conceptual ideas and a sitemap
• Wireframes/UI designs of
⁃ Homepage: This should be visually appealing and provide an
overview of the destination and the experiences on offer.
⁃ Things to Do: This section should provide information on
drawing board and change your designs and retest.
Making sense of the data
Affinity Map + Value Proposition
• Sketch of conceptual ideas and a sitemap
• Wireframes/UI designs of
⁃ Homepage: This should be visually appealing and provide an
overview of the destination and the experiences on offer.
⁃ Things to Do: This section should provide information on the top
tourist attractions, outdoor activities, and cultural experiences in the
area.
⁃ Places to Stay: This section should provide information on the best
hotels, resorts, and vacation rentals in the area.
⁃ Local Food: This section should highlight the local cuisine and
provide recommendations for restaurants and food experiences.
⁃ Travel Tips: This section should provide helpful information for
travelers, such as visa requirements, currency exchange, and
transportation options.
⁃ Booking: This section should allow users to book tours and activities
directly from the website.
⁃ Blog: This section should provide fresh and relevant content to
attract visitors and improve SEO.
• Testing and Results section: Show your wireframes to 5 people and ask them
using your designs what they think about them, what they would improve,
and an overall rating.
• Take their feedback, iterate the designs, and have a final round of testing
with 5 users. See that you improve your overall rating. If not go back to the
drawing board and change your designs and retest.
Target Audience
Sarah Johnson, 28 | Adventure Traveler
Needs:
She is looking for travel experiences that allow her to discover different
cultures and trying new foods. Sarah wants to make sure that the travel
experiences she books are safe and well-organized, with knowledgeable
guides and good equipment.
James Lee, 42 | Family Vacationer
Needs:
He is looking for travel experiences that are family-friendly, with activities
that can be enjoyed by both kids and adults. James may be concerned
about the cost of family travel, as well as the logistics of coordinating
travel for multiple people. He may also be worried about keeping his
family safe while traveling to unfamiliar places.
Marie Jensen, 55 | Cultural Tourist
Needs:
She is interested in visiting museums, historic sites, and art galleries, and
may also enjoy attending cultural events like concerts and festivals. She
values comfortable accommodations and good food, but is primarily
motivated by her desire to learn. Maria may be concerned about language
barriers and navigating unfamiliar cities; accessibility and mobility issues.
So, how can we define our problem?
I expanded upon my original survey questions to create interview questions that would evoke more rich and in-depth responses from users. I wanted to understand the "why" behind users' decisions.
Topics to address:
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What factors are affecting users' mental health?
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Why aren't users keeping up with mental wellness apps?
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What will actually work to improve users' mental health and help them see results?
IDEATE
Conceptualisation
How-Might-We... solve our problem?
The first step in the Develop stage involves transforming our problem statements into how-might-we questions that help designers think of ways to solve the problem(s).
In this case, I asked myself:
1. How might help users understand and learn about their emotions better?
2. How might we create a more approachable way for users to address uncomfortable emotions?
3. How might we help users hold themselves accountable to enforce their learnings and implement healthier habits?
MoSCoW Method
The MoSCoW method helps us identify the absolutely essential features needed to solve our problem, before adding other features that would support our main features but are not necessary for solving the problem at hand.
My MUST-HAVE features directly addressed all three of my problems:
(1) A personalized lesson plan that incorporates effective, psychology-based tools
(2) An accessible library of videos, podcasts, and articles on emotions that users can comfortably explore
(4) A wellness progress coach to motivate users, create user accountability and allow users to track their progress
So, what is our final solution concept?
After piecing together the insights gathered from each stage, my minimum viable product will be a mobile app that targets addressing and improving users' emotional well-being.
In addition to three must-have features declared in my MoSCoW chart, my MVP will include a playful and inviting user interface with gamified elements while simultaneously incorporating psychology-based tools and clinical features that will be effective in helping users retain their learnings and see results.
PROTOTYPE
Developing the idea
UserFlow
I started off the project by mapping out the current information architecture of the website and worked with the team to change the layout of information in a way that is more intuitive and user-friendly. In purple are the pages of the website, and below them the sections of the corresponding pages outlined. This was done in order to ensure that once the user visits the app, they can find the information they need quickly and in an easy to understand manner.
Design Shift
AAfter the analysis of the current website state, it became apparent that the website would benefit from a restructuring. For example, we noticed from our research that users were having difficulty finding out where to enter their food and mood logs , so we added a separate page for user to help them track their progress or entries efficiently.
Wireframes
Low-Fi Wireframes
I started off the project by mapping out the current information architecture of the website and worked with the team to change the layout of information in a way that is more intuitive and user-friendly. In purple are the pages of the website, and below them the sections of the corresponding pages outlined. This was done in order to ensure that once the user visits the app, they can find the information they need quickly and in an easy to understand manner.
Mid-Fi Wireframes
AAfter the analysis of the current website state, it became apparent that the website would benefit from a restructuring. For example, we noticed from our research that users were having difficulty finding out where to enter their food and mood logs , so we added a separate page for user to help them track their progress or entries efficiently.
TESTING
The objective of my tests was to discover usability issues regarding the two different ways a user could search for an item: search by keyword or brand. I also asked my participants to attempt to save an item to a collection and apply a filter and sort refinement to their search by ecotag. To do so, I performed a series of usability tests in which my participants were given a series of independent tasks to complete with little guidance. During these tests, I observed the participants flows and steps taken to accomplish each task. After a task was complete, I also asked what confusions or challenges they had completing the task if any and what features could be improved to maximize usability. I also encouraged additional feedback about readability and interface design